Tuesday, December 3, 2013

Disney Research Invents Haptic Touchscreen and Reinvents Communication with the Blind

Tactile rendering of 3D features


Tactile rendering of 3D features

In October 2013, Disney Research, Pittsburgh released a video and a description of an algorithm that, when applied, gives flat surface touch screens tactile features. These include bumps, ridges, edges, protrusions, texture, etc. This algorithm, named Tesla Touch uses electronic pulses to simulate friction on the glass surface of a touch screen.

In the press release, the director of Disney Research, Pittsburgh’s Interaction Group explains the new technology:

            “Our brain perceives the 3D bump on a surface mostly from information that it receives via skin stretching. Therefore, if we can artificially stretch skin on a finger as it slides on the touch screen, the brain will be fooled into thinking an actual physical bump is on a touch screen even though the touch surface is completely smooth.”

By creating and controlling this artificial friction, fingertips “feel” textures on a smooth, glass surface. According to the press release, “a broad variety of visual artifacts thus can be dynamically enhanced with tactile feedback that adjusts as the visual display changes.”

Touch screen technology is now commonplace in the United States. Some provide haptic feedback that is traditionally played back whenever a particular interaction occurs (a vibration when you hit a certain button, for example). Disney revolutionizes this idea by removing the limitations of only having one or two effects. Instead, they “use a set of controls that make it possible to tune tactile effects to a specific visual artifact on the fly.” This improvement has implications for many fields. The three I believe to be the most relevant are retail, education, and communication.

Others are discussed in NBC’s evaluation of the product. They say:

"A virtual keyboard on a touch screen equipped with Tesla Touch would allow users to feel the location of the keys and learn how to touch type. When users click on a file and drag it into a folder, they would be able to feel the weight or size of the file and know when it had successfully reached its destination. Larger files such as movies could also be made to feel heavier than smaller text files. Artists drawing on their touch devices could feel paint and paper." 

Implications in Retail

Customers would be able to feel the upholstery on a piece of furniture before they order it online from a foreign producer. Second-hand sellers could easily assure customers that the product they are selling is free from dents and scratches without the hassle of face-to-face negotiation. Major retailers could determine the quality of produce (by touch!) before approving a shipment from a different continent.

Implications in Education

iPads are currently used in many Special Education classrooms where they help students who have illegible handwriting, attention deficit disorders, and developing motor skills. Although they have been beneficial, enriching the iPad with Tesla Touch could increase their attentiveness and retention of new information.

Students could go on “field trips” to museums where they could touch the fossils and feel the strokes of paint on Van Gogh’s famous “Starry Night”.

Tactile rendering of 3D features

Implications in Communication

I find this technology to breach many communication barriers currently holding touch screen technology back. Most importantly, however, I see this product as bringing people who are visually impaired or blind into the 21st century.

Microsoft recently did a study on how most touch screens remain inaccessible to the blind.

 “For blind people, accessing touch screen interfaces remains a significant challenge, as most touch screens rely on visual interaction and are not usable by touch and audio alone.”

“Despite this significant problem, touch screens are increasingly found in consumer technologies such as mobile devices, home electronics, and computers in public spaces (e.g., ATMs, airport ticket kiosks, and interactive maps). The inaccessibility of touch screens can have profound effects, preventing otherwise independent blind people from performing routine tasks without help, which can lead to feelings of embarrassment. Blind consumers have responded to the spread of inaccessible technologies through press events, and have organized lawsuits and boycotts. Furthermore, inaccessible touch screens not only impact millions of blind people (more than1.3 million in the U.S. alone), but also seniors and others with low vision, as well as other people who use touch screens eyes-free, such as while multitasking.”

Tesla Touch technology would improve communication for the blind. The 21st century world would be reopened to them. At its simplest, they would be able to read a book in Braille on an e-reader. Further, they could open any document, translate it into Braille and read it without having to ask for help. They would be able to better contribute to society as a whole by independently accessing the internet. The influence of Tesla Touch with the blind community would be priceless.

As this breakthrough technology undergoes development and refinement, it’s easy to imagine where it will go next. How long will it be before we can feel a temperature difference on a touch screen? How soon will we be able to feel moisture?

Ivan Poupyrev, the Senior Research Assistant in charge of this project, elaborated on the importance of touch in conveying emotion in communication:

 "When we roll a pencil in our fingers, we can very quickly and precisely re-adjust the 3-D positions and grasping forces of our fingers by relying entirely on tactile sensation. It also allows us to understand fine object properties where vision fails; textures and tiny surface variations can be accurately detected by touch. Touch has also strong emotional impact--running a finger into a splinter, touching a cat's fur, or immersing fingers into unknown sticky substance all bring intense, though very different, emotional responses.

I look forward to seeing how this technology can continue to enhance our world and our communication with the blind.

Wednesday, November 6, 2013

Proposal








Nov. 4, 2013





Dear Dr. Joseph Banks:


Enclosed is a proposal for the creation of a social media internship position in the Caine College of the Arts.


I would like to set up a meeting to further discuss this proposal. As always, please feel free to contact me if you have any questions or if I can be of further assistance.


Together, I hope we can continue to work towards our student's success.


Sincerely,


Jeff Counts
Director of Production Services  












Jeff Counts
Production Services
Caine College of the Arts
4030 Old Main Hill,
Logan, UT 84322-4030
435-797-8022



Jon M. Huntsman School of Business
3500 Old Main Hill,
Logan, Ut 84322-4030
435-797-2272




Dear Dr. Joseph Banks,


We at Production Services at the Caine College of the Arts believe in the unique power of the arts to celebrate, illuminate, transform, and inspire the human spirit. In order to fulfill our mission, we have seen a growing need for a Social Media internship within our department. We propose the formulation of an internship and request that University credit be given to the undergraduate student selected for this position. We request that the Jon M. Huntsman School of Business offer four credit hours to the intern. The creation of this internship would give practical experience to a deserving and capable student,  promote interdepartmental communication, and increase participation in school events.


As the creation of this internship would foster the acquisition and use of modern skills, we can see that the Jon M. Huntsman School of Business would be interested in funding such a project. A business student would be able to gain practical experience in working with an organization. As that is the purpose of an internship, this arrangement would benefit both colleges at Utah State University.


There are many events performed and hosted by the Caine College of the Arts every year. Disappointingly, however, most are not attended to full capacity. We have seen a genuine interest in students to attend these events and support their fellow students, yet, there has not been an adequate effort made to inform them of the details necessary to attend these events. The creation of this internship would alleviate this problem.


One of the main goals of the school of business is to "be a career accelerator for our students." Students at the School of Business need opportunities to gain internship experience. Research conducted surrounding internships suggests that 77% of employers prefer to hire someone who has done work as an intern. A Social Media Internship would accelerate the ability to find a viable career for a student.


As placement rates after graduation increase, so do student satisfaction rates and their likelihood to donate funds to the college in the future. It is in the School of Business’s best interest, both short and long term  to offer this internship credit to a business student.


In creating this internship we, The Caine College of the Arts will provide the necessary workspace. This will include a desk with a computer, along with many other resources. Denise Albiston, Marketing Director, will be the supervisor over this position. We expect to offer this internship for a period of two semesters. Following the initial internship, and depending on the success we also expect to create a second position. With the creation of this internship we are sure to increase student knowledge, attendance, and support through social media while providing meaningful experience to a deserving business undergraduate.


Production Services at Caine College of the Arts “adopts innovative financial models and practices responsible stewardship of resources.” We are a dependable organization and have maintained a respectable reputation among the colleges here at Utah State University. Our concerts, exhibits, and theater performances are among the best in the country and  consistently receive awards.


This Social Media Internship would help us to reach a broader community of attendees and donors. Students from all colleges would be better engaged in the arts if they were better informed of the events hosted on campus. The Social Media Intern would create and maintain a Facebook page and  Twitter account in behalf of Production Services for Caine College of the Arts. Students could then be notified of upcoming events and would be more likely to participate in them.


If funded by the Jon M. Huntsman School of Business, this project would be supervised by Denise Albiston, Marketing Director for Production Services.


Our request that four credit hours be awarded to the intern is based on the standard found in Utah State University’s catalog that suggests internships be awarded one credit hour for every 75 hours of work up to a maximum of six credits per semester. Working for twenty hours per week for fifteen weeks, would satisfy that requirement.


Please contact me, Jeff Counts, Director of Production Services, if you have questions, would like more details, or would like to set up a meeting regarding this internship. I look forward to working alongside you as we help the students at Utah State University progress academically and professionally.


Thank you,








Jeff Counts
Director of Production Services
Caine College of the Arts
4030 Old Main Hill,
Logan, UT 84322-4030
435-797-8022





References:



Caine College of the Arts, (2013). About Us. Retrieved from:
www.cca.usu.edu/about


Caine College of the Arts (2012). Mission Statement and Goals. Retrieved from:
http://cca.usu.edu/about/mission.cfm



The City University of New York, (2013). Students--Obtain an Internship.  Retrieved from:
http://www.baruch.cuny.edu/careers/students/stu_internship.html


John M. Huntsman School of Business, (2013). About the School. Retrieved from:
http://huntsman.usu.edu/about/


Utah State University Catalog (2013). Retrieved from:
http://catalog.usu.edu



Wednesday, October 2, 2013

Social Media Case

Martha Stewart v. Apple


            A week ago today, Martha Stewart dropped her iPad, cracking the glass screen. Instead of taking the iPad to an Apple store or mailing it in like Apple suggests when customers find themselves in these situations, she tweeted about the experience.


            Her original tweet on the subject which has now been retweeted 1,765 times.

Martha Stewart @MarthaStewart
I just dropped my iPad on the ground and shattered two glass corners. What to do?does one call Apple to come and pick it up or do I take it?


            Most of the replies were witty and sarcastic. Here are some of my favorites.


Michelle Wolf @michelleisawolf25 Sep
@MarthaStewart you can’t come up with a festive fall decoration for the corners?


Bun Boy Eats LA @BunBoyEats25 Sep
@MarthaStewart isn’t this what assistants are for?


Gerica @primanirules25 Sep
@MarthaStewart @smrtmnky oh they have Helicopter response teams just waiting to pick up damaged products all over the world.


            There were a few people willing to help Martha solve her problem by referring to Apple’s policy on broken or malfunctioning devices. These people suggested calmly and knowledgeably that she take her iPad in to be fixed or she ship it in for repair services.


            A day later, she tweeted the following:


Martha Stewart @MarthaStewart26 Sep
I am still waiting for an apple rep to come pick up my IPad. No action yey


            She persisted in asking for help, albeit through indirect means. She felt entitled to a response by Apple and did not receive it, at least, in the same way that she asked for help. The following tweet was retweeted 2,062 times.


Martha Stewart @MarthaStewart26 Sep
i cannot believe that Apple Public Relations is mad at me for tweeting about my Ipad and how to get it fixed! Steve jobs gave it to me!


            Apple Public Relations could have handled the situation in a more appropriate way. I would have expected them to reach out to Martha through the same public means that she made the complaint. Better yet, if they had not reached out to her at all, they would not find themselves being publicly denounced, but supported by their consumers.


            Apple consumers had already offered their assistance to Martha and Apple did not need to make any further contact with her—at least not in a private way. They missed an opportunity to showcase their customer service and instead were shamed by one of America’s favorite homemakers when they did not use Social Media to their advantage.


Sources:


Wednesday, September 25, 2013

Memorandum

To: Dr. Preston Parker
From: Anna Black
Date: 9/25/13
RE: Jared Adair Bell, Online Reputation

As per request, I have done online research regarding Jared Adair Bell, a prospective employee. Based on the available information, I have found Mr. Bell to be a respectable candidate for the position.

His LinkedIn profile offered valuable professional information including his work experience with Vivint. He has sales experience and proficiency in both Spanish and English. His skills also include creativity, writing, and technical writing.

He completed a BS degree at Utah Valley University in 2009 and currently attends Utah State University.
Beyond the professional and educational realms, Mr. Bell was equally visible in personal matters online.

From his facebook profile, we can tell that he is a family man. There are multiple photographs of him with members of his family, especially with his nieces and nephews.


He is associated with the Church of Jesus Christ of Latter-Day Saints. Here is a photo that he took of the San Antonio temple.

Based on what I have been able to find about Jared Bell online, I am impressed with his sales experience and wholesome character. I have not found any information or references that would make me less inclined to hire him.


Anna Black


Sources:
Photographs




Wednesday, September 4, 2013

Letter to Cousin


September 4, 2013
Hello, Adam!
            I am so proud of you for choosing to further your education at a university level. You have always had an apt mind for studying and an amazing attention to detail. I think that you would be a great addition to any university—especially with your skills in technology and robotics. The last time I saw you, you told me that you were interested in applying for the mechanical engineering program at Brigham Young University. Is that still your goal? Personally, I think that you would be perfect for the job! You have a mental tenacity and an excitement for learning that I believe would make you huge success in this constantly changing field. You are a smart and ambitious and I think that, given the right tools, you could go far. One of these tools that I think you may have overlooked is Technical and Professional Communications. If you have a spare moment, I think that learning more about it could be worth your time.
            I am sure that you have heard that when an employer is seeking to fill a position with just the right person, he will look beyond degrees and awards. Your ability to effectively communicate the ideas that you might have will set you apart from other applicants and could, perhaps, make a measurable, monetary difference in your life. Especially in very technical fields, like mechanical engineering, communication is a skill set that could use a lot more attention.
            I would like to provide you with some reasons you might consider seeking out a better understanding of Technical and Professional Communications.
            First, all businesses, regardless of their differing mission statements or the variety of their products, require some form of communication. Whether it be giving presentations, writing grant proposals, or, in your case, trying to explain the complexities of the newest technology to someone less tech-savvy, all businesses need good communication skills if they want to remain in business. All successful companies will be looking for knowledgeable employees who can communicate their ideas effectively.
            One way that Technical and Professional Communication could help you in your post-graduate life is in the hiring process. If you can write a noticeable resume and cover letter, you can get an interview. If you can defend yourself and promote yourself in an interview using personal portfolios, you can get a job. These are all things that a Technical and Professional Communication course could teach you.
            Once you land a job, you will be a more efficient and proficient worker if you can present your ideas in a well thought-out way. Through the skills you will acquire in a Technical and Professional Communication course, you will be better at writing proposals, giving presentations, and giving and following instructions. These are all considered to be necessary skills if you want to excel in a career.
            I know that you are busy and already have a heavy course load, but I would advise you to consider taking on this communication class. I believe that it will help you to be better prepared for the business world and you will be all the happier for having taken this preparation seriously.
            Adam, you are great. Thank you for taking the time to read some advice from your older cousin. I know this was a heavy topic, but I do believe it to be worthwhile. I wish you luck as you move forward in your education! Let me know if you get into the program!

Have a great semester!
Anna